The workflow at a glance
Notion idea → Claude drafts 3 variants → You pick one → Buffer schedules it
Total human time: ~5 minutes. The rest is automated.
Step 1 — Capture ideas (always on)
Keep a Notion database with one column: Topic. Add ideas whenever they come to you — in the app, from Siri, from a web clipper. Don't write copy here. Just the raw idea.
Step 2 — Trigger the draft (automated)
Set a make.com scenario to watch for rows where Status = Ready. When triggered:
- Send the topic to Claude with your brand voice baked into the prompt.
- Request 3 short-form variants (for IG, LinkedIn, and Threads).
- Write all 3 back to the Notion row.
Step 3 — Review (5 minutes, human)
Open the row. Read 3 variants. Pick one. Tweak one sentence if needed. Check the Approved box.
Step 4 — Schedule (automated)
make.com watches for Approved = true and sends the post to Buffer with your preferred time slot.
Why 3 variants and not 1?
Because you'll always change something in a single draft. 3 variants forces a choice, not an edit session. Choosing takes 10 seconds. Editing a bad draft takes 20 minutes.
Tools used
- Notion — content calendar and idea capture
- make.com — automation glue
- Claude API — drafting (use the
claude-sonnet-4-6model) - Buffer or Typefully — scheduling
The one thing that makes this fail
Not having a brand voice prompt. Without it, Claude writes generic content. Spend 30 minutes once building your voice block — then every draft comes out sounding like you.