SOCIAL MEDIA AUTOMATION BLUEPRINT
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dailyai.tips

THE 80/20 RULE
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Automate the 80%:
  - Evergreen tips and how-tos
  - Weekly tool roundups
  - Reposts of top performers (every 90 days)
  - Quote cards from your own content
  - Link previews with AI-written captions

Never automate the 20%:
  - Replies and conversations
  - Hot takes on news
  - Personal stories
  - Anything time-sensitive
  - Anything that needs your face on it

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THE PIPELINE (4 tools)
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1. NOTION — Content database
   - Table with columns: Topic, Status, Platform, Draft, Published Date
   - Status options: Idea → Writing → Approved → Scheduled → Done
   - Set a "Ready" checkbox — this triggers the automation

2. MAKE.COM — Automation glue
   - Watch: Notion row where "Ready" = true
   - Action: Send to Claude API with your brand voice prompt
   - Action: Create 3 caption variants in a new Notion row
   - Action: Notify you via Telegram/Slack that drafts are ready

3. CLAUDE API — Writing engine
   - System prompt: [your brand voice block — see brand-voice-template.txt]
   - User prompt: "Write 3 caption variants for: [topic]. Platform: [Instagram/LinkedIn/X]. Each under 220 characters. Include 1 question to drive comments."
   - Model: claude-sonnet-4-6 (fast + cheap)

4. BUFFER or TYPEFULLY — Scheduling
   - Connect to Make.com via API
   - Auto-schedule approved posts to optimal time slots
   - Buffer: best for multi-platform
   - Typefully: best for X/LinkedIn threads

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APPROVAL STEP (the 15 seconds that keep it human)
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You get a Telegram message: "3 drafts ready for [topic]. Review in Notion."
You open Notion, pick the best variant, tweak one line, check "Approved".
Make.com detects "Approved" → sends to Buffer → schedules it.

Total time investment: ~15 seconds per post.

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SETUP CHECKLIST
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[ ] Create Notion database with the columns above
[ ] Set up Make.com account (free tier is enough to start)
[ ] Get Claude API key from console.anthropic.com
[ ] Connect Make.com to Notion via API
[ ] Connect Make.com to Claude API
[ ] Connect Make.com to Buffer/Typefully
[ ] Test with 1 post from idea to scheduled
[ ] Add 10 topic ideas to your Notion database
[ ] Flip the "Ready" switch and watch it run

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COSTS (per month, at 20 posts/week = ~80 posts)
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Make.com free tier: 1,000 ops/month = ~10 posts free
Make.com Core (~$9): 10,000 ops = 100 posts
Claude API: ~$0.01 per post (claude-sonnet-4-6) = ~$1/month
Buffer free tier: 3 channels, 10 scheduled posts — upgrade as needed
Total for 80 posts/month: ~$10–20

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