40 Claude AI Prompts Using the 5-Element Formula
Organized by Use Case | coding180.com

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CATEGORY 1: EMAIL WRITING
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1. Welcome Email (New Customer)
You are a friendly customer success manager for a SaaS product. My new customer, [Name], just signed up for a free 14-day trial. They are a [job title] with no prior experience with our tool. Write a welcome email that introduces the three most important features to try first. Format it as: subject line, 3 short paragraphs, a numbered list of 3 quick-start steps, and a single CTA. Keep it under 200 words. Use warm but professional language. No jargon.

2. Sales Follow-Up Email
You are a confident but friendly B2B sales rep. I had a discovery call yesterday with [Name], a [title] at [company]. They expressed interest in [product] but need to check budget. Write a follow-up email that thanks them for the call, references the main challenge they mentioned, and proposes two specific times for a 20-minute demo next week. Under 150 words. No aggressive sales language. Professional tone.

3. Cold Outreach Email
You are a direct-response copywriter specializing in B2B cold emails. My target is [Name], the [title] at [company name]. Their company does [brief description]. Write a cold email with a personalized opening line (reference something specific about their business), a one-sentence pitch, and a low-friction CTA (not "schedule a call", try something softer like "would it be worth a quick chat?"). Under 100 words. No hype. No cliches.

4. Re-Engagement Email
You are an email marketing specialist. I have a list of subscribers who haven't opened my emails in 90 days. My brand is [brand name] and I sell [product or service]. Write a re-engagement email with a subject line designed to get opens, a brief honest message acknowledging their silence, and a clear value proposition for why they should stay. Include an unsubscribe option naturally. Under 175 words.

5. Abandoned Cart Email
You are an e-commerce email copywriter. A customer added [product name] to their cart but didn't purchase. Write an abandoned cart email that: opens with curiosity not pressure, highlights the main benefit of the product, addresses one common hesitation, and closes with a clear link back to the cart. Under 150 words. Friendly tone. No "You forgot something!" cliches.

6. Client Onboarding Email (Freelancer)
You are a professional freelancer onboarding a new client. My client has just signed a contract for [service type]. Write a welcome email that confirms the project start, introduces my working process in 3 simple steps, and tells them what to expect in the first week. Under 200 words. Warm and organized tone. No jargon.

7. Meeting Follow-Up Email
You are an executive assistant. I just finished a 1-hour strategy meeting with [client/team name] where we discussed [topics]. Action items were: [list action items]. Write a follow-up email that summarizes key decisions, lists action items with owner names, and confirms the next meeting date: [date]. Under 200 words. Professional and clear.

8. Promotional Announcement Email
You are a copywriter for a [type of business]. I am launching [product/offer] on [date]. It is priced at [price] and available to [audience]. Write a promotional announcement email with a compelling subject line, excitement-building intro, 3 key benefits, deadline/scarcity element if applicable, and a single CTA button label. Under 250 words. Enthusiastic but not spammy.

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CATEGORY 2: SOCIAL MEDIA CONTENT
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9. LinkedIn Personal Experience Post
You are a business consultant who shares honest insights about AI and productivity. I used [Claude/tool] to accomplish [result] this week, saving [time/effort]. Write a LinkedIn post about this experience. Open with a bold single-sentence hook. Include what I did, what surprised me, and what other professionals can take away. End with a question for comments. Under 300 words. No buzzwords. Conversational and honest.

10. LinkedIn Thought Leadership Post
You are a [industry] expert with 10+ years of experience. My audience is [describe audience]. Write a LinkedIn post sharing an insight about [topic]. Structure it as: surprising opening statement, short personal story or example, 3-bullet takeaway, closing question. Under 250 words. Direct, smart tone. No cliches.

11. Instagram Caption (Product or Service)
You are a brand copywriter for [type of business]. I am posting a [photo/video description] on Instagram. My audience is [describe audience]. Write a caption with an engaging first line (that shows above the "more" break), 2-3 short paragraphs, and a clear CTA at the end. Under 150 words. Brand tone: [casual/inspirational/educational]. Include 3 relevant hashtags on the last line only.

12. Instagram Caption (Tip Post)
You are a social media educator in the [niche] space. I am posting a carousel about [topic]. Write a caption that opens with a hook, lists 2-3 reasons why this matters to the audience, and closes with a CTA to save or share the post. Under 120 words. Tone: direct and helpful. 4 hashtags maximum on the last line only.

13. Twitter/X Thread Opener
You are a content creator who writes punchy, high-engagement Twitter threads. Write the opening tweet for a thread about [topic]. It must stop the scroll, create curiosity, and clearly signal what the thread is about. Under 240 characters. No questions as openers. No "A thread:" labels.

14. Twitter/X Full Thread
You are a [niche] expert writing for a general audience on X (Twitter). Write a 7-tweet thread about [topic]. Each tweet should stand alone and be under 240 characters. Open with a hook, deliver one key insight per tweet, and close with a CTA to follow or retweet. Plain language. No jargon.

15. Facebook Group Post
You are a community manager for a Facebook group about [niche]. Write a post that sparks discussion about [topic]. Open with a question or surprising statement, share a 3-5 sentence observation, and end with a clear question for members to answer in the comments. Under 200 words. Warm and welcoming tone.

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CATEGORY 3: BLOG AND CONTENT WRITING
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16. Blog Post Introduction
You are an SEO content writer who specializes in [niche]. Write an introduction for a blog post titled "[title]". The audience is [describe reader]. Open with a relatable problem or scenario, establish why this topic matters, and preview what the reader will learn. Under 150 words. No cliches like "In today's world." Draw the reader in immediately.

17. Blog Section (How-To Steps)
You are a [niche] educator writing for beginners. Write a how-to section for my blog post on [topic]. Include 4 numbered steps. Each step should have a bold subheading and 2-3 clear sentences of explanation. Tone: clear and friendly. Under 400 words. Link to [official tool/website] where relevant.

18. Blog Conclusion and CTA
You are a content strategist. Write a conclusion for a blog post about [topic]. Summarize the 3 main takeaways in 1-2 sentences each, then close with a clear next step for the reader (link to a related post, download, or action). Under 150 words. Confident, forward-looking tone.

19. FAQ Section
You are a content writer for [company/niche]. Write a FAQ section for a page about [topic]. Include 6 questions that a beginner might ask. Each answer should be 2-4 sentences, plain language, and genuinely helpful. Format: bold question, paragraph answer.

20. Product Description (E-commerce)
You are a product copywriter for a [type of] e-commerce store. Write a product description for [product name]. The product does [what it does]. The buyer is [describe buyer]. Format: 1-sentence hook, 3 bullet benefits (each under 20 words), short paragraph on who it is for, and a single CTA sentence. Under 200 words. No hype or exaggerated claims.

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CATEGORY 4: BUSINESS AND OPERATIONS
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21. Client Proposal
You are a senior [type of] consultant. Write a project proposal for [client name/company] for [service type]. The project goal is [goal]. The scope includes [scope items]. Format: executive summary, project scope, deliverables, timeline estimate, next steps. Under 500 words. Professional, clear, confident tone. No unnecessary padding.

22. Meeting Agenda
You are a project manager. I have a 60-minute strategy meeting on [date] with [attendees]. The goal of the meeting is [goal]. Write a meeting agenda with timed sections. Include: opening (5 min), main discussion points (4-5 items with time allocations), action item review, and closing. Format it cleanly so it can be sent by email.

23. Meeting Summary / Minutes
You are an executive assistant. Based on this meeting transcript or notes: [paste notes], write a concise meeting summary. Include: key decisions made, action items (with owner and due date), unresolved questions, and next meeting date if mentioned. Under 300 words. Use bullet points for action items.

24. Job Description
You are an HR specialist. Write a job description for a [job title] role at [company name]. The company does [brief description]. Responsibilities include [list 3-5]. Requirements: [list]. Format: role overview (2 sentences), responsibilities (5-7 bullets), requirements (4-6 bullets), and a brief note on company culture. Professional, inviting tone.

25. Performance Review (Self-Assessment)
You are a professional coach helping someone write their annual self-assessment. I am a [role] at [company]. This year I accomplished: [list achievements]. I struggled with: [list challenges]. My goals for next year are: [goals]. Write a polished self-assessment narrative. Under 400 words. Confident but honest. First person.

26. Business Idea Evaluation
You are a startup advisor with experience in [industry]. Evaluate this business idea: [describe idea]. Give your honest assessment covering: problem being solved, target customer, potential monetization, top 3 risks, and a 1-10 viability score with reasoning. Format: numbered sections with short paragraph answers. Direct and practical tone.

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CATEGORY 5: CUSTOMER SUPPORT AND SERVICE
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27. Response to a Complaint
You are a professional customer service manager. A customer sent this complaint: "[paste complaint]". Write a response that: acknowledges their frustration (without being overly apologetic), clearly explains what happened or what we can do, and offers a concrete resolution. Under 150 words. Empathetic but professional. No scripted phrases like "We apologize for any inconvenience."

28. FAQ Article (Support Center)
You are a technical writer for a SaaS product. Write a help center article answering the question: "[question]". Include a direct answer in the first sentence, step-by-step instructions where relevant, a note on common issues users might hit, and a link to related help articles. Under 400 words. Plain language, no jargon without a definition.

29. Chatbot Response Script
You are a conversational designer. Write a chatbot script for a [type of business] website. The chatbot should greet visitors, ask what they need help with, and route them to one of three options: [option 1], [option 2], [option 3]. Each branch should feel natural and human. Keep each message under 30 words.

30. Cancellation Retention Message
You are a retention specialist for a subscription business. A customer has clicked "cancel subscription." Write a retention pop-up message that: acknowledges their decision, offers a pause option or downgrade instead, and includes a clear "still cancel" link so it doesn't feel manipulative. Under 100 words. Respectful tone.

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CATEGORY 6: CONTENT MARKETING AND SEO
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31. SEO Meta Description
You are an SEO specialist. Write a meta description for a page titled "[page title]" targeting the keyword "[keyword]". The page is about [brief description]. The target audience is [audience]. Under 155 characters. Include the primary keyword naturally. End with a reason to click.

32. Keyword-Rich Section Heading Ideas
You are an SEO content strategist. I am writing a blog post about [topic] targeting the keyword "[keyword]". Generate 8 H2 subheading ideas that include natural keyword variations and cover different angles a reader might be searching for. Format: numbered list, one subheading per line.

33. Content Calendar Ideas
You are a content strategist for a [type of] business. My target audience is [audience]. I publish content on [channels]. Generate a 4-week content calendar with 3 content ideas per week. Each idea should include: topic, format (blog/video/social post), hook or angle, and CTA. Format it as a table with columns: Week, Day, Topic, Format, Hook, CTA.

34. YouTube Video Script Outline
You are a YouTube scriptwriter for the [niche] space. Write a script outline for a video titled "[title]". Target audience: [audience]. Include: hook (0-30 seconds), context (30-60 seconds), main content (3-5 numbered points with key talking points per point), and outro with CTA. Under 500 words of outline text.

35. Newsletter Issue
You are a newsletter writer for [brand] in the [niche] space. I send a weekly email to [audience size] subscribers who are [describe audience]. Write a newsletter issue about [topic]. Format: subject line, preview text, opening paragraph, 3 short sections with subheadings, closing note, and CTA. Under 500 words. Conversational and valuable tone.

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CATEGORY 7: PERSONAL AND LEARNING
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36. Explain a Complex Topic Simply
You are a teacher explaining [topic] to someone who has no background in it. Use a simple analogy, a 3-step explanation, and one real-world example. Avoid all jargon unless you define it immediately. Under 300 words. Conversational tone.

37. Book or Article Summary
You are a research analyst. Summarize the key ideas from [book/article title] by [author]. Cover: the main thesis, 3-5 key insights, one quote worth remembering, and who should read it and why. Under 400 words. Clear and organized format.

38. Study Plan
You are an educational coach. I want to learn [skill or subject] in [timeframe] with [hours per week] available. Create a week-by-week study plan. Include: what to study, resources to use (with links where possible), and a milestone to hit each week. Format as a table: Week, Topic, Resources, Milestone.

39. Personal Statement (Application)
You are a professional writing coach. I am applying for [program/job/scholarship]. Here are my key experiences and goals: [list]. Write a compelling 300-word personal statement that: opens with a memorable moment or insight, connects my background to my goals, and closes with a forward-looking statement. First person. No cliches.

40. Daily Productivity Prompt
You are a productivity coach. Based on my priorities for today: [list priorities], write a structured daily plan. Include: a 3-task priority list (most important first), time blocks for focused work, 2 quick wins I can do in under 10 minutes each, and an end-of-day reflection question. Format cleanly so I can copy it into my planner.

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Claude Prompt Pack from https://coding180.com
