Lesson 38: Footer links – Free SEO Tutorial
Footer links are backlinks, which come from the foot of a website. As mentioned above, WordPress handles the footer area internally exactly like a sidebar, but Google recognizes with ease what a sidebar and what is a footer.
Links from the footer of a website are generally very little worth. The footer is the last visible part of a website and is rarely perceived at all by the visitors of a page, so the links show low clicks, should be marked with nofollow and are more likely to be legal protection of the page.
Footer links should also be cautious: hacked pages are often manipulated so that the footer show dofollow links to other websites. In the small style, this serves the short-term increase in the ranking of the linked page, in the great style of the devaluation of the linked page (which is legally unfair competition and thus punishable).
Even if a small proportion of footer links is part of a natural backlink profile and is absolutely safe, you should not operate an active link building here.
We are sorry that this lesson was not useful for you!
Let us improve this lesson!
Tell us how we can improve this lesson?