Lesson 16: Keyword analysis – Website SEO Tutorial
If you have found a preferred topic area, the domain is set up and registered, you can, inprinciple, continue with the real search engine optimization in the area of OnPage, however, you have to decide before for which keywords your website is to be found. Keyword analysis is one of the most important steps in search engine optimization, which is why you should give this point a lot of time and effort, since a mistaken or lacking analysis of the search terms may lead to a future SEO campaign or be pointless.
First select a group of 5 – 10 keywords; More than 10 keywords for a small to medium-sized website are very difficult to implement, since of course content to these search terms must be provided. The narrowly defined thematic areas of these main concepts should be the core theme of your website and be most worthwhile if you are found to these terms and visitors to Google or another search engine.
Especially in online shops, you should determine which search terms attract the most sales, in order to achieve the highest possible sales and not to give away any potential of the SEO campaign.
It is important that the chosen search terms also address a real target group – a website that is ranked as a fictional word a top ranking is just as pointless as a page that has a very bad ranking to a high-traffic keyword.
The search terms of individual terms can be found using tools such as the Google Keyword Planner, which is part of the AdWords service. A Google Account is enough to log in to the Keyword Planner and query queries through the monthly search volume.
In addition to search traffic, the competition within the individual keywords should also be included in the decision-making process. Ideally, there is a keyword with the highest possible search volume and the lowest possible competition. However, such terms are very rare.
After a handful of keywords are left as favorites, a competition analysis should be carried out in order to know exactly the chances and risks of individual keywords.
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