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Lesson 3: Part 2 – OnPage SEO for beginners

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The OnPage optimization deals with all essential components of the search engine optimization, which are directly related to the website or in relation to the content design. Unlike technical SEO, the OnPage optimization is already at the level of website design.

OnPage SEO is part of an extensive SEO campaign, which is the prerequisite for a goal-oriented OffPage optimization, which is why OnPage SEO should be spent a lot of energy and time. Above all the processing of the content, in order to increase their usability, is a central component of the OnPage search engine optimization.

OnPage SEO for beginners

Choosing the right keywords

Modern search engine optimization sometimes no longer needs keywords, but the keywords to which a website is to be found in the search results are very important. The choice of the right keywords to be optimized on the one side, therefore, is very important and the planning must already at the beginning of optimization are.

Ideally, keywords are sought which combine as much search volume as possible with the lowest possible competitive pressure. These two metrics can be easily learned from the Google AdWords Keyword Planner.

For Local SEO, it is no longer important to include the name of the place or the region in the keyword lists, since Google can now reliably determine the position of the query and thus output appropriate local results. However, this can still be useful for competitive industries and search terms.

OnPage SEO for beginners

Use Meta Information Correctly

The use of the meta-data (title, description, and keywords) is still important today for the optimization of a website for search engines, even if the importance of the meta-tags for the evaluation of a website hardly plays a role. Much more, optimized meta-data provides for good user signals, which in turn can result in strong rankings.

The Title should contain at least one keyword and no longer than 3 – 5 words. For shops or profitability-oriented web page, it is necessary to include a call for action. For an online shop, this would be: “Buy xyz online now”.

The meta description should not be longer than 120 characters, so as not to be cut off by Google in the SERPs. Although the cut-off limit is not for characters, but for pixels – 120 characters is a good guideline. The description (meta-description) should describe the corresponding page as precisely as possible, contain one or two keywords, and can also be an action request.


meta data - website seo
meta data – website seo

After many SEOs have abused the meta keywords strongly for search engine optimization, Google has lowered the influence of the keywords. So you can save yourself the trouble, do not have to paste the keywords nowadays.

OnPage SEO for beginners

Internal Linking

The internal linking of a web page is important because it allows you to control how much link juice you want to get a certain subpage. The more Link juice gets a bottom, the better this usually for the respective keywords. The more internal links lead to a page, the better for that particular bottom.

Good for the internal links are sidebars, footer and similar design elements. However, links from the flow text of a page still have the most meaning: If a certain page is to be pushed, it is advisable to link them more frequently from the flow text of other pages.

Especially for online shops, the internal linking is important to distribute the link juice of incoming links to the important product pages. Link-siloing is recommended here: Category pages are internally linked and these link the link juice to the different product pages evenly, so that they are weighted higher.

OnPage SEO for beginners

Multimedia Content

The use of images, videos, infographics, and similar files (Multimedia Contents) is a high priority for Google. Content, which is explained by different media, is in the opinion of the Google algorithm very high-quality, which is why corresponding pages often rank well. So do not spare images and videos on your pages.

For the optimization of these files in particular – especially with regard to the Google picture search and the Google video search – it is important to attach as much information about the meta-data as possible to the embedded files so that Google can evaluate these files and these the rankings of the page positively Support. For example, your Image file should contain alt value that describes the purpose of the image.

Also, the content of the Web page is important for the thematic classification of an image or a video by Google. The search engine even scans videos for spoken keywords in order to sort the corresponding video thematically.

OnPage SEO for beginners

Issue: keyword density

The density of keywords, that is, the percentage of the flow of key data, was once one of the most important ranking factors at all. In the meantime, the usability of a text and the answering of questions plays an important role.

The keyword density (or keyword density) must not be over-optimized in the form of keyword stuffing. This means that websites that are massively inserting keywords into the text in order to rank higher in search engines (considered as webspam,), although this degrades the readability of the text, is massively punished by Google and the rankings are sinking.

The best thing to do is to avoid the keyword density in your text. First and foremost, search engine optimization should optimize the page for the user – the search engines are then also satisfied by themselves. If a density of less than 1% still exists after the end of the text, it can still be improved.

Next Lesson: Leson 4: Part 3 – OffPage SEO for beginners

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