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Lesson 25: XML Sitemap – Free SEO Tutorial

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Xml Sitemaps solve a big problem in the search engine optimization, because with the help of sitemaps, both crawlers and visitors get a quick and easy overview of the individual bottoms of a website. Sitemaps can be displayed as a single HTML page for the visitor on a website in order to make it easier to navigate, or in XML format (Extensible MarkUp Language) for the search engine crawlers.

Lesson 25: XML Sitemap - Free SEO Tutorial - Lesson 25: XML Sitemap - Free SEO Tutorial - Lesson 25: XML Sitemap - Free SEO Tutorial - XML Sitemap

In addition to the possibility to specify the XML Sitemap in the Robots.txt file, the Sitemap can and should be sent to the search engines using the Google Search Console (formerly Google Webmaster Tools) or the Bing Webmaster Tools. In this way, the crawlers automatically get an overview of the individual potentially indexable pages on the website.

The XML sitemap for the visitor can in principle take several different forms. In principle, a sitemap should also be called Sitemap and these pages are usually linked in the footer of the website. Interested visitors can thus quickly get an overview of the existing subpages, whereby headings and thematic summaries of individual links within the XML sitemap can further increase usability.

Looking at the internal page structure of a website, xml sitemaps are also suitable as so-called hub pages, which are discussed in a later chapter. These hub sites distribute the incoming Linkjuice to many other single pages and also help crawlers and bots from other search engines (ie, not the Google crawlers) correctly identify and then index all the contents of a web page.

An example sitemap consists of a URL set and the individual links / URLs, which are divided into “Locations”. For example, the following sitemap URL could be submitted to Google:

<? Xml version = “1.0” encoding = “UTF-8”?>
<Urlset xmlns = “”>

<Url > <loc> </ loc> </ url>

< Url > <loc> // </ loc> </ url>
</ urlset> 

This sitemap, like any sitemap, begins with the definition of the XML standard, in this case, the first line with version 1.0 and the coding UTF-8. Then the schema of the URLset with the name “xmlns” is specified, whereby the following link always remains the same. This is followed by the individual URLs with the respective locations and at the end of the document the document is closed again with the tag </ urlset>.

Google has announced that site with less than 10,000 subsets will not need a sitemap because the crawler will also find all the bottoms on its own. Since many CMS offer a sitemap without great effort and one after the deposit of the sitemap in the Webmaster Tools of the search engines receives further data, I would nevertheless recommend a Sitemap to use.

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